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Who We Are
IN THE BEGINNING
As a part of Brazil’s dance story for over 20 years, So Danca opened its first stores in Sao Paulo in the mid 80’s. In 1986 in order to meet its own stringent standards So Danca established its own factory to produce dancewear. Three years later, production was transferred to a larger facility and artisans and technicians brought in to start making footwear.
Over time our standard of quality became known worldwide and So Danca became the preferred manufacturer for America’s largest dance brand.
Over the next 15 years, distribution partnerships were established in countries across the globe including Australia. In 2008, the company opened a purpose built factory in the Dominican Republic for its ever growing demand.
SOMETHING YOU DIDN’T KNOW ABOUT SO DANCA
Our company now serves 50 countries across the globe with headquarters in the USA, Canada, Brazil, Russia, Portugal, Italy, England, Australia and New Zealand and as of 2017 China! Today So Danca is the 2nd largest global dancewear brand and one of the few brands that do not use subcontractors anywhere in the world. Everything is made inhouse in our own purpose-built facilities in Brazil and the Dominican Republic. We are a conscious corporation that is acutely aware of OHSR and its social responsibilities, providing employment and security for thousands of families in both countries.
WE KNOW DANCEWEAR
So Danca is recognised as an industry leader for its originality in designs, attention to detail and unique designs. Constant fresh collections offer designs with perfectly placed seams, bottom hugging leg lines and flattering details to enhance every movement. Fashion collections offer beautiful design options with delicate lace and mesh Lycra® combined with our superb Meryl for all ages.
WE KNOW SHOES
From the first lesson to the stage, from ballerinas to tap dancers, So Danca has the shoe for everyone. Our shoes are national best sellers all over the world and now available in Australia and New Zealand through our local dancewear retail partners. With the innovation of an elastic casing replacing the drawstring, So Danca has become the much sought after ballet slipper while our ballroom and character shoes are known for their incomparable comfort. Special Taps – So Danca’s signature custom made professional taps, has set a new bench mark in personalising your shoes.
HOW CAN WE HELP YOU TO LOVE SO DANCA?
So Danca Australia HQ is in Newcastle NSW and many Australian dance retailers already stock our products. As a young brand, new to Australian dancers we would love to invite studios and dancers to experience the comfort and beauty of So Danca products.
So Danca will continue to grow and produce the finest in dancewear and footwear.
“To provide excellence of quality, style and technology in the making of products for physical and artistic performance, with environmental, social responsibility and innovative spirit, serving everyone passionate about the art of dance and the health of the body and mind”
“To be recognised as vanguard brands with environmental and social responsibility. To have a team of committed professionals, motivated and constantly inspired, always using technological advance as a means to overcome limitations. To enable wider freedom in the creation and execution of artistic movement and performance”.
Catalogues for download
Click any of the catalogues, below, to open in a new tab and then download.