Who We Are

About Us

The Beginning

So Danca opened its first stores in Sao Paulo, Brazil in the mid 80’s. In 1986, in order to meet our own stringent production standards, So Danca setup its own factory. Just three years later, production was transferred to a larger facility and artisans and technicians were hired to start manufacturing footwear.
Over time our standard of quality became known worldwide and So Danca became the preferred manufacturer for America’s largest and best known dance brand.

New Horizons

Over the next 15 years, distribution partnerships were established in countries across the globe including Australia. In 2008, the company opened a purpose built factory in the Dominican Republic for its ever growing demand.

Something You Didn’t Know
Our company now supplies 50 countries across the globe, with headquarters in the USA, Canada, Brazil, Russia, Portugal, Italy, England, Australia and as of 2017 China!  Today, So Danca is the 2nd largest global dancewear brand and one of the few brands that does not use subcontractors.  Everything is manufactured inhouse at our purpose-built facilities in Brazil and the Dominican Republic.  We are a conscious corporation that is acutely aware of OHSR and its social responsibilities, providing employment and security for thousands of families.
We Know Shoes

From the first lesson to the stage, ballerinas to tap dancers, So Danca has the perfect shoe for everyone.  Our shoes are best sellers all over the world and are now available in Australia and New Zealand through our local dancewear retail partners. With the innovation of an elastic casing replacing the drawstring, So Danca has become the preferred ballet flat while our ballroom and character shoes are known for their incomparable comfort.  Special Taps – So Danca’s signature custom made professional taps, has set a new bench mark in personalising your shoes.

We Know Dancewear
So Danca is a recognised as an industry innovator in global dancewear for our design originality and attention to detail. Our garments feature perfectly placed seams, bottom hugging leg lines and flattering details to enhance every movement. So Danca’s fashion collections showcase beautiful design options with delicate lace and mesh Lycra® combined with our superb Meryl fabric for all ages.

We are always forward thinking. So Dança continues to revolutionize the industry design standards by creating products with an innovative spirit for everyone who is passionate about the art of dance. From designing the original unique back leotard to fully elasticized ballet shoes, we push the limits, reinvent the classics, and challenge the status quo. We care about dancers; therefore, we marry comfort and practicality with elegance, beauty and style.

Our wide variety of styles incorporate significant details and innovative materials that continue to be incomparable to our competitors. Additionally, professional dancers put our products to the test and help us offer unparalleled fit that enhances every movement. Our designs have made us one of the most beloved and the most coveted choices by dancers internationally.

So Danca Australia HQ is in Newcastle NSW and many Australian dance retailers and dance schools already stock and use our products. 


Our Purpose

At So Danca our purpose is liberation. We want to empower you to live the life you love and to express the best version of yourself through the practice of performing arts and dance.

Our dancewear is designed to enhance your choices and the way you live. When you wear So Danca it transforms the way you move and more importantly how you feel. Feeling well and healthy does not have to be about looking like anyone else but yourself.

Our empowerment is shared with you, our customers and partners, who make it possible to create a seamless and inspiring experience. We are here to make you feel good about yourself and where you are right now.

Our Future

Today, Só Dança continues to expand, innovate, inspire and adapt as a leader within the industry. We strive to continue offering an assortment of choices focused on our customer needs and lifestyles.

We are working with our partners to offer inspiring retail experiences or a seamless navigation with relevant features and functionality across our website.

We will continue being a leader in the dance industry by being a responsible and caring corporate citizen focused in our community and sustainability efforts.

Our Partners

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